Why is sustainability important?
Since June 2020 we have started to write articles about sustainability, reason for this was to give you some information about the different aspects, and also to understand more what’s going on in today’s world where we all talking about the 3R’s, climate change, waste problems, biodegradable and sustainable, and how to pass on this planet to our next generation?
Sustainability is incredibly important in our current era, but why? In many cases, one has to invest money and tackle and change deep-seated principles to put sustainability at the heart of both private and businesses. It is therefore crucial to consider the reasons why sustainability is important. This way you know exactly what you are doing it for, and you will support sustainable actions even more firmly.
Why sustainability is important for the future of your company
Sustainability is not only important for the future of the planet. Your company also benefits from a larger customer base and a positive outlook if it respects the environment. More and more people are opting for sustainable, and this number will only continue to grow. Since many companies do not yet have a sustainable variant, you can easily fill a gap in the market by making a traditional service or production cycle more sustainable. Or you can contribute to a more sustainable approach within your own work.
How can you start making your business more sustainable?
If you want to be more sustainable in business, it’s best to do it step by step. What we advise is:
Start with your core values
Sustainable entrepreneurship can only succeed if it becomes an essential part of your core values. It’s a mindset. It will only work if it becomes part of your way of life or your way of doing business. Therefore, make sustainability part of your mission and vision, your company culture and incorporate it into your communication.
Do market research
Are there already fellow entrepreneurs who have introduced the sustainable solutions that you have in mind? You can learn from them what works or doesn’t work.
Research what is already there
Before you can make a plan of action, it is important to investigate what you (consciously or unconsciously) already do about sustainability in the company. With this baseline measurement you have a good map of the current situation and you can measure your results well later.
Focus
Wanting to do everything at once is not efficient: you lose your focus and have too big an investment at the start. In time and money. Therefore, start with one focal point, for example your influence on the environment. The influence on society can then be added later.
Create a sustainability plan
Once the course is set, you can write a sustainability plan or add a sustainability chapter to your business plan. Describe your end goal, who and what it takes and make an estimate of the costs. Formulate your SMART objectives: Specific, Measurable, Attainable, Realistic and Time-bound.
Involve your employees
Involve employees from multiple parts of the company in making them more sustainable. This not only gives you specific knowledge, but also more support in the company and you often see that these employees get more satisfaction from their work.
About us
Off The Wall Marketing plays a proactive and leading role in the use of sustainable products in advertising and packaging.
We want to make a change in doing business, not only because it contributes to a sustainable world, but also because organisations themselves benefit from it. We know that creativity and a different mindset could improve your business in becoming more sustainable.
Andre Hendriks
021 0734711
info@offthewallmarketing.co.nz
www.offthewallmarketing.co.nz